Pink October is almost coming to an end, but there’s still a chance for you to do your part and help a woman in need. Neubodi, a Malaysian lingerie specialist brand officially launched its month-long “DONATE. SUPPORT. RECYCLE” Bra Drive campaign which will run until 5th November, to raise funds for Breast Cancer Welfare Association Malaysia’s “Hospital Angels” initiative.
This campaign is really dear to me because I do have a number or family members and friends who are going through or have gone through breast cancer. So donating my old bra to help raise funds for this cause is really the least i can do to support. And you can do the same too! All you have to do is drop-off your unwanted or used bras in Neubodi’s “Bra Banks” at any of their stores nationwide and they will donate gently-used items to victims of sex trafficking, enabling their rehabilitation into society as they earn a livelihood selling second-hand bras.
Beneficiaries of the “DONATE” initiative are communities in Malaysia, Cambodia, Nepal, India and Africa including those in poverty for whom bras are sought-after essential item – providing comfort and self-esteem.
Keeping textile away from the landfills, bras not suited for donation will be collected by their strategic partner, Life Line Clothing Malaysia. Using proprietary technology, raw materials of bras such as spandex, nylon, metal wire and plastics will be converted into reusable solid fuel commonly used to power industrial boilers and generators. This “RECYCLE” initiative is Malaysia’s first activity of its kind.
So start digging your old and unwanted bras and donate them before it’s too late!
So, I’ve donated my bra already. How about you?