Pink October is almost coming to an end, but there’s still a chance for you to do your part and help a woman in need. Neubodi, a Malaysian lingerie specialist brand officially launched its month-long “DONATE. SUPPORT. RECYCLE” Bra Drive campaign which will run until 5th November, to raise funds for Breast Cancer Welfare Association Malaysia’s “Hospital Angels” initiative.

This campaign is really dear to me because I do have a number or family members and friends who are going through or have gone through breast cancer. So donating my old bra to help raise funds for this cause is really the least i can do to support. And you can do the same too! All you have to do is drop-off your unwanted or used bras in Neubodi’s “Bra Banks” at any of their stores nationwide and they will donate gently-used items to victims of sex trafficking, enabling their rehabilitation into society as they earn a livelihood selling second-hand bras.

Beneficiaries of the “DONATE” initiative are communities in Malaysia, Cambodia, Nepal, India and Africa including those in poverty for whom bras are sought-after essential item – providing comfort and self-esteem.

Funds that has been raised so far.

Keeping textile away from the landfills, bras not suited for donation will be collected by their strategic partner, Life Line Clothing Malaysia. Using proprietary technology, raw materials of bras such as spandex, nylon, metal wire and plastics will be converted into reusable solid fuel commonly used to power industrial boilers and generators. This “RECYCLE” initiative is Malaysia’s first activity of its kind.

So start digging your old and unwanted bras and donate them before it’s too late!

neubodi bra drive campaign breast cancer awareness


So, I’ve donated my bra already. How about you?

Written by Lily Shah
Lily is a mum of two boys who loves to share her experience as a new mum going through motherhood. She also has a passion for fashion and loves empowering other women to be strong and confident.


  1. Rina October 26, 2017 at 11:01 am Reply

    Wow a really different whole idea of awareness and raising funds. Would love to contribute next.

  2. Sherry October 26, 2017 at 12:28 pm Reply

    yeah glad I went as well. Still got time to donate more old bra :D, shall tell my friends as well.

  3. Shini Lola October 26, 2017 at 6:27 pm Reply

    This is a great campaign! So everyone can donate their unwanted bra for good cause.

  4. Felicia Grace October 27, 2017 at 11:24 am Reply

    Did not know such thing exist! Only in Klang Valley area?
    Found your site on one of the facebook groups. You damn gorgeous girl!

    • Lily Shah October 30, 2017 at 9:28 am Reply

      It’s nation wide dear… and Thanks a lot! hehe

  5. emy October 28, 2017 at 9:16 am Reply

    Great idea ,great campaign. Donate your bra, helping others. Why not?? My pleasure to show my support by action!!

  6. Aliza Sara October 30, 2017 at 10:41 am Reply

    Great way to contribute to the campaign! I donated mine too! Its nice to see people taking action to spread the awareness

  7. Min November 2, 2017 at 11:10 am Reply

    Hi..i was there tooooo..falling in love with Neubodi & really good campaign as well

  8. yreviewme November 2, 2017 at 3:10 pm Reply

    Whoa, this is a great campaign! It is time to dig out mine too 🙂

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