
Few weeks ago, I was invited to the launch of Sevenfriday Space, Malaysia’s very first watch lounge concept store located in Robinsons Kuala Lumpur, Four Seasons Place.

Basically, Sevenfriday Space is an extension of the Swiss lifestyle brand Sevenfriday founded in 2012 by Daniel Niederer. For over seven years, the brand has been growing and making waves in the watchmaking industry through their “affordable luxury” timepieces that appeal to individuals who live to challenge the norm.

industrial inspired watches before deciding to increase our range with other products so that
customers can easily get other accessories and apparels to complement their Sevenfriday
watches. It is essentially an effort to offer lifestyle, in the deepest sense of the word, to our
customers and letting them express themselves,” said Daniel Niederer, Founder and CEO of
Sevenfriday.